Privacy policy

Privacy Policy

Last updated: June 15, 2026

Wakey ("Wakey", "we", "us", or "our") operates this store and website, including all related information, content, features, tools, products and services, as well as the Wakey mobile app (the "App"), in order to provide you, the customer, with a curated shopping and wake-up experience (the "Services"). Our online store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

For the purpose of applicable data protection law, including the EU General Data Protection Regulation (GDPR), the data controller of your personal information is Stackkicks (trading as Wakey), established at Pekstraat 2, 8211 AB Lelystad, the Netherlands.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.
  • Financial information, including payment card information, financial account information, transaction details, form of payment, and payment confirmation. Card details are processed directly by our payment providers; we do not receive or store full card numbers.
  • Account information, including your username, password, preferences, and settings.
  • Transaction information, including the items you view, add to your cart or wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us, including the information you provide when you contact customer support or leave a review.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

In addition, when you use the Wakey App, we may collect the categories of information described in the "Wakey Mobile App" section below.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, for example when you create an account, use the Services, communicate with us, or otherwise provide us with your information.
  • Automatically through the Services, for example from your device when you use our products or visit our website, and through cookies and similar technologies.
  • From our service providers, when we engage them to enable certain technology or when they collect or process information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the purposes below. Where the GDPR applies, the legal basis for each purpose is shown in brackets.

  • Provide, tailor, and improve the Services. To perform our contract with you, process payments, fulfill and ship orders, manage your account, handle returns and exchanges, enable reviews, remember your preferences, and create a customized experience such as recommending related products. [Performance of a contract; legitimate interests for improvement.]
  • Marketing and advertising. To send marketing and promotional communications by email, SMS, or post, and to show you online advertisements, including based on items you previously viewed or purchased. [Consent; or legitimate interests for existing customers, where permitted.]
  • Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, and prevent fraudulent, unsafe, or malicious activity. [Legitimate interests; legal obligation.]
  • Communicating with you. To provide customer support and maintain our business relationship with you. [Performance of a contract; legitimate interests.]
  • Legal reasons. To comply with applicable law, respond to valid legal process, and enforce our terms and policies. [Legal obligation; legitimate interests.]

You can withdraw consent at any time where we rely on it, and you can opt out of marketing communications at any time (see "Your Rights and Choices").

How We Disclose Personal Information

We do not sell your personal information. In certain circumstances we may disclose it to third parties for the legitimate purposes described in this Privacy Policy, including:

  • With Shopify, vendors, and other service providers who perform services on our behalf, such as IT and hosting, payment processing, analytics, customer support, cloud storage, and fulfillment and shipping. These include Shopify (store hosting), Mollie and Stripe (payment processing), DHL (shipping and delivery), and Klaviyo (email and SMS communications).
  • With business and marketing partners to provide marketing services and advertise to you, including advertising platforms used for measurement and remarketing, such as Meta (Facebook and Instagram), TikTok, and Google. These partners use your information in accordance with their own privacy notices.
  • When you direct or consent to disclosure to third parties, for example to ship your products or when you use social media or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or acquisition, or to comply with legal obligations, enforce our terms, and protect our rights and the rights of others.

Wakey Mobile App

The Wakey App provides alarm and NFC-tag features. The practices below apply in addition to those described elsewhere in this Privacy Policy.

  • Account information. You sign in to the App with Apple or with your email address. We receive your name, email address, and a user identifier in order to create and synchronize your account. Account data is stored securely with our backend hosting provider.
  • Device and usage data. We collect device type, operating system, app version, and information about how you use the App and your Wakey NFC tags (for example, alarm and tag activity), to operate, secure, and improve the App.
  • Notifications. With your permission, we use push notification tokens to send alarm, reminder, and account notifications.
  • Approximate location. If you enable location-based features in the App (such as local weather), we use your approximate location only to provide those features. We do not use this location for advertising.
  • Sharing. We do not sell your App data. We share it only with providers that help us operate the App (such as our backend hosting provider), who process it on our behalf. Data is encrypted in transit.
  • Retention and deletion. You can request deletion of your account and associated App data at any time within the App's settings or by contacting us using the details below.

Relationship with Shopify

Our online store is hosted by Shopify, which collects and processes personal information about your access to and use of the store in order to provide and improve the Services. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. Shopify may also use certain enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. In those circumstances Shopify is responsible for the processing, including for responding to requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Cookies and Tracking Technologies

We use cookies and similar technologies (such as pixels and tags) to operate our website, remember your preferences, understand how the Services are used, and support marketing. We distinguish between:

  • Strictly necessary cookies, required for the site and checkout to function.
  • Analytics cookies, to measure and improve performance, such as Shopify Analytics.
  • Marketing and advertising cookies, such as the Meta Pixel, used for measurement and remarketing.

In the EEA, we ask for your consent before placing non-essential cookies through our cookie banner, and you can change or withdraw your preferences at any time via the "Cookie preferences" link in the footer of our website. A full list of the cookies we use is available through our cookie banner.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of 16 (or the age of majority in your jurisdiction). If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below and we will delete it.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security," nor can we guarantee that information is secure while in transit. We recommend not using unsecure channels to send us sensitive information.

How long we retain your personal information depends on factors such as whether we need it to provide the Services, maintain your account, comply with legal obligations (for example, the Dutch statutory retention period for invoicing data is generally 7 years), resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right of access — to request access to the personal information we hold about you.
  • Right to rectification — to request correction of inaccurate information.
  • Right to erasure — to request deletion of your personal information.
  • Right to restriction — to request that we restrict certain processing.
  • Right to object — to object to processing based on our legitimate interests, and to object to direct marketing at any time.
  • Right to data portability — to receive a copy of your information in a portable format, or have it transferred to a third party.
  • Right to withdraw consent — where we rely on consent, you may withdraw it at any time. This does not affect the lawfulness of processing before withdrawal.
  • Managing marketing preferences — you can opt out of marketing emails at any time using the unsubscribe link in our messages. We may still send non-promotional messages about your account or orders.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding, and we will respond within the time required by applicable law (within one month under the GDPR). You may authorize an agent to make a request on your behalf, subject to proof of authorization. We will not discriminate against you for exercising your rights.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. Where we transfer personal information out of the European Economic Area, we rely on a recognized transfer mechanism — such as an adequacy decision, the EU-US Data Privacy Framework, or the European Commission's Standard Contractual Clauses (SCCs) — to ensure your information remains protected.

Complaints

If you have a complaint about how we process your personal information, please contact us first using the details below so we can try to resolve it. You also have the right to lodge a complaint with a data protection supervisory authority. In the Netherlands this is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl). If you live elsewhere in the EEA, you may contact your local supervisory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised version on this website, update the "Last updated" date, and provide notice where required by law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us:

Stackkicks (trading as Wakey) Pekstraat 2, 8211 AB Lelystad, the Netherlands Email: info@wakey.com KvK: 90142349 · VAT: NL004792383B64

For the purpose of applicable data protection law, we are the data controller of your personal information.